![]() Popup TipsĪlthough tooltips are mainly limited to desktop computers and laptops, they do have a sister element that is common on touchscreen devices: popup tips. (In the future, tooltips could be initiated on eyetracking-enabled devices when the user’s gaze dwells on a GUI element for a certain duration.) Tooltips vs. They are not normally available on touchscreens. Therefore, tips that pop up on pages to inform users about new features or how to use a specific functionality are not tooltips.īecause tooltips are initiated by a hover gesture, they can be used only on devices with a mouse or keyboard. One important aspect of tooltips is that they are user-triggered. ![]() Thus, tooltips are highly contextual and specific and don’t explain the bigger picture or entire task flow. They provide descriptions or explanations for their paired element. Tooltips can be attached to any active element (icons, text links, buttons, etc.) on a page. Keyboard hover refers to maintaining the keyboard focus on the same element for a longer time.) (In case you’re wondering what keyboard hover is: to access the active elements on a page, users can usually move the mouse to them or tab through them using the keyboard. Tooltips are usually initiated in one of two ways: through a mouse-hover gesture or through a keyboard-hover gesture. The company said in a statement that brands and retailers “are also struggling to deliver on customer expectations across the consumer journey - from navigating an effective omnichannel engagement strategy to reach their shoppers in a crowded market, to creating a seamless purchase, delivery and returns process that helps build loyalty and retain customers.Tooltips aren’t new, but they’re still misused.ĭefinition: A tooltip is a brief, informative message that appears when a user interacts with an element in a graphical user interface (GUI). For online, said, “consumers are seeking greater confidence and simplicity in their e-commerce experiences, which increasingly feature overwhelming choices and inconsistent options, from shipping to returns.” The formation of the partnership comes as the holiday shopping season gains momentum, and consumers seek smoother and more hassle-free shopping experiences, whether that’s online or in-store. Now, by combining the reach and depth of and FedEx data and analytics, we plan to offer an integrated set of capabilities designed to help merchants deliver best-in-class e-commerce experiences from inspiration to delivery and returns.” “We’re developing new tools to help merchants make more informed supply chain decisions in alignment with their fulfillment plans, sustainability goals and consumer promises. “With the power of our digital and physical networks, we’re redefining what’s possible,” said Sriram Krishnasamy, CEO of FedEx Dataworks. “Combining that with the powerful data insights from FedEx on the post-purchase experience will allow us to create unparalleled solutions that deliver consistency and confidence for merchants as they manage their business and engage with their customers while delivering a simple and reliable e-commerce journey for consumers,” Tariq said. ’s Unified Analytics platform combines merchant data across marketing, storefront, fulfillment, marketplaces, product feeds and more to help them attract new customers, fulfill buyer demand and drive revenue.” Omair Tariq, chief executive officer and cofounder of, said actionable data “remains a competitive advantage. Other value propositions of the alliance include more delivery options and greater shipping visibility. The partnership also creates enhanced fulfillment insights “to help merchants strategically store and source inventory and increase their agility and competitiveness in a crowded market,” the companies said, adding that frictionless returns management strategies will possible, which will “help merchants build a loyal, repeat customer base.” ![]() The goal of the alliance is to tap into actionable data that create an omnichannel experience that is fully optimized. The partnership also opens the door for retailers to access a network of consumers via ShopRunner, which is “a members-only e-commerce platform and FedEx subsidiary that offers shoppers free two-day shipping, free returns and exclusive offers from participating retailers,” the company said.įinancial details about the agreement between the two companies were not disclosed. and FedEx Dataworks have teamed up to use data to create “smarter supply chains” aimed at improving the online shopping experience for retailers and consumers.
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